Media Monitoring Services in the Canadian Market

Tender description

Tourism Ireland requires the services of a supplier for the provision of an electronic media monitoring service in Canada. The Services required include:- • Press monitoring (broadcast, online, print: Reach/circulation/viewership • Evaluation: EAV (equivalent advertising value) • Top tier media contracted • Impressions • Location/DMA The Contract Period will be for 12 months with the option to extend annually for up to four [4] further years, subject to budget and annual performance review, and other factors. The Contract will also be subject to performance review at six months after commencement. It is anticipated that the Contract will commence on 1st of January 2025.