Awarded contract

Marketing and Advertising Services

Details

Supplier(s)
Edison Media Ltd
Value
£1,531,000
Topic
Advertising and marketing services
Published
27 November 2023

Tender description

To provide proactive strategic and tactical media buying services to complement the University's core marketing activities. The appointed contractor will support the University's strategic objectives - including building brand awareness, enhancing engagement and, importantly, increasing student recruitment numbers. This will require the development of integrated multi-channel campaign plans, targeting various stakeholder audiences. Raise the University's profile and position and to support the growth of the University and its subsidiaries. Lot 1: To provide proactive strategic and tactical media buying services to complement the University's core marketing activities. The appointed contractor will support the University's strategic objectives - including building brand awareness, enhancing engagement and, importantly, increasing student recruitment numbers. This will require the development of integrated multi-channel campaign plans, targeting various stakeholder audiences. Raise the University's profile and position and to support the growth of the University and its subsidiaries.

Timeline

  1. Completed: Award date23 October 2023
  2. Completed: Award published27 November 2023
    Current notice

About the buyer

The University of Derby is a higher education institution on Kedleston Road in Derby, and buys as an education organisation. The University is a member of the North Eastern Universities Purchasing Consortium. Procurement business partners cover corporate and policy, digital services and solutions, and estates. A category manager and two assistant category specialists support them. The team sits within Finance.

Over the past 5 years, most of University of Derby's contract awards have been in software and information systems, office and computing equipment and construction work.

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