TG4 Marketing and Communications Services

Tender description

TG4’s mission is to deliver entertaining and innovative media services that celebrate Irish language creativity and connects with audiences at home and worldwide. Through partnership with the Irish languageaudiovisual sector, we enable the creation of world-class content and support economic growth in Ireland. The purpose of our Marketing effort is to communicate TG4’s brand and content, to raise awareness amongst both the community of Irish speakers and the majority of the population of the country who have an affinity with the language and who recognise its distinctiveness and fundamental importance as part of their culture. The primary purposes of the Marketing Service are to: a) Strengthen TG4’s position as an Irish Media brand by raising the awareness and perception of TG4 (increase mindshare) and by driving engagement with our content (increase viewers). b) Ensure an integrated approach to communications planning across Marketing campaigns, including Creative Advertising, PR, Digital and Social Media. c) To work in collaboration with TG4’s marketing department to deliver a tone of voice appropriate to whatever platform our audience uses. d) To ensure advertising spend is maximised and effectively targeted.