Internal communication and employee engagement Framework Agreement

Tender description

The British Council’s Internal Communications Team is seeking occasional, additional resource and expertise to establish a framework of UK based consultants and suppliers ("the framework") for the delivery of technical expertise in: internal communications, change communications and employee engagement – to provide both strategic and tactical support. Lot 1: Strategic internal communications and employee engagement 1. Employee audience research; collecting and analysing insight from (or about) our global workforce to inform our internal communications strategy, employee experience strategy, or to support specific internal communication and engagement campaigns2. Internal communication audits and associated development projectsa. channel audits and project management of channel developmentb. content audits and content strategy development3. Reviews and recommendations for changes to internal communication frameworks, policies, processes, governance and resourcing. Lot 2: Change communications and internal engagement campaigns. 1. Working with internal stakeholders to agree a comprehensive communications brief, ensuring business objectives and desired outcomes are understood and the scope of the work agreed – and then assessing and meeting (or managing) stakeholder expectations throughout the project.2. Conducting baseline research or gathering insight, to assess how comms can measure its impact on achieving business objectives and desired outcomes.3. Developing change communication strategies, narratives and communication action plans (including running communication strategy and planning workshops).4. Developing stakeholder engagement plans.5. Assessing communication risks and potential resistances to change and putting in place mitigating actions. This may include scenario planning, as well as assessing and articulating ambiguity.6. Devising creative ideas and concepts to amplify engagement with change7. Designing and producing creative materials and assets, including various forms of film/video, animation, podcasts, branding, graphic design, gamification, etc. 8. Copywriting, creative writing, message drafting, editing and proofreading9. Creating engaging presentations10. Event design and management11. Conducting ongoing and final measurement to assess how well communication strategies and campaigns are meeting business objectives and desired outcomes – measuring reach, engagement, sentiment, impact/behaviour change and return on investment. Lot 1: Strategic internal communications and employee engagement 1. Employee audience research; collecting and analysing insight from (or about) our global workforce to inform our internal communications strategy, employee experience strategy, or to support specific internal communication and engagement campaigns2. Internal communication audits and associated development projectsa. channel audits and project management of channel developmentb. content audits and content strategy development3. Reviews and recommendations for changes to internal communication frameworks, policies, processes, governance and resourcing. Lot 2: Change communications and internal engagement campaigns. 1. Working with internal stakeholders to agree a comprehensive communications brief, ensuring business objectives and desired outcomes are understood and the scope of the work agreed – and then assessing and meeting (or managing) stakeholder expectations throughout the project.2. Conducting baseline research or gathering insight, to assess how comms can measure its impact on achieving business objectives and desired outcomes.3. Developing change communication strategies, narratives and communication action plans (including running communication strategy and planning workshops).4. Developing stakeholder engagement plans.5. Assessing communication risks and potential resistances to change and putting in place mitigating actions. This may include scenario planning, as well as assessing and articulating ambiguity.6. Devising creative ideas and concepts to amplify engagement with change7. Designing and producing creative materials and assets, including various forms of film/video, animation, podcasts, branding, graphic design, gamification, etc. 8. Copywriting, creative writing, message drafting, editing and proofreading9. Creating engaging presentations10. Event design and management11. Conducting ongoing and final measurement to assess how well communication strategies and campaigns are meeting business objectives and desired outcomes – measuring reach, engagement, sentiment, impact/behaviour change and return on investment.