Provision of Direct Marketing Services for Tourism Ireland in the United States

Tender description

The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget, annual performance review, and other factors. It is anticipated that work under the Framework Agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective. PLEASE REFER TO THE RFT DOCUMENTS ATTACHED FOR DOWNLOADING FOR FULL DETAILS OF REQUIREMENTS.