Experience Newquay visitor surveying and marketing support /Visit Cornwall

Tender description

Cornwall Council is seeking to appoint an established Cornish destination management organisation to collaborate on visitor surveying and the co-delivery of Experience Newquay’s low season marketing campaign (via hosting and promoting Experience Newquay’s content). Experience Newquay is looking to extend the visitor season and grow visitor numbers during the traditionally quieter season (Oct-Mar). The project is looking to work with an organisation that manages well-established ‘destination’ Cornwall marketing channels to host Experience Newquay’s content and promote it to ‘staying’ visitors. Experience Newquay will implement an integrated marketing campaign and the in-house project team at Cornwall Council will be responsible for the strategic direction, development and management of this (inc. the creative campaign concept, content calendar and marketing assets). However, the campaign will be co-delivered by key organisations in the area and these organisations will form part of the ‘Experience Newquay low season marketing partnership’. Each organisation within the partnership, will individually host relevant marketing assets on its own established marketing channels. The specific content will be agreed once commissioned and it will be supplied by the Experience Newquay’s team to the supplier. Together this partnership will coherently co-deliver the marketing campaign and ensure the overarching goal is reached. This approach will maximise the existing marketing channels established in the area.