Experience Newquay project re low season marketing campaign support / Visit Newquay

Tender description

Cornwall Council is seeking to appoint a Newquay based destination management organisation to support on the publication, distribution and promotion of Experience Newquay’s low season content. Experience Newquay is looking to extend the visitor season and grow visitor numbers during the traditionally quieter season (Oct-Mar). The project is looking to work with an organisation that manages a well-established Newquay destination website to host Experience Newquay’s content and promote it to staying overnight visitors. Experience Newquay will implement an integrated marketing campaign and the project team will be responsible for the development and management of this (inc. the creative campaign concept, content calendar and marketing assets). However, the campaign will be co-delivered by key organisations in the area and these organisations will form part of the ‘Experience Newquay low season marketing partnership’. Each organisation within the partnership, will individually host relevant marketing assets (specifics agreed once commissioned) on its own established marketing channels. Together this partnership will coherently co-deliver the marketing campaign and ensure the overarching goal is reached. This approach will maximise the existing marketing channels established in the area.