Experience Newquay - creative campaign concept development & design support /Idenna

Tender description

Experience Newquay is looking to extend the visitor season and grow visitor numbers during the traditionally quieter season (Oct-Mar). The project team is seeking to appoint a marketing and design agency to support on its low season marketing campaign, specifically the development of its central creative concept and the creation of associated marketing assets. A marketing delivery plan, schedule and budget has been developed by the in-house project team, but it requires a central creative theme to appeal to target audiences succinctly. The Experience Newquay project team will manage a low season marketing campaign, which will be co-delivered by key organisations in the Newquay area. These organisations will form part of the ‘Experience Newquay low season marketing partnership’. Each organisation within the partnership, will individually host relevant marketing assets on its own established marketing channels. The project is looking to work with an organisation that is experienced in developing and contributing to a cohesive creative marketing campaign. The organisation will develop the creative campaign concept that successfully communicates the marketing plan and subsequent marketing assets across the partnerships/individual marketing channels.