Provision of Marketing and Commercialisation Support and Implementation for E-FRAIT

Tender description

A key pathway to achieving impact is through the commercialisation of intellectual property (IP) in the results of our research projects. One such project is the FRAIT (Family Resilience Assessment Instrument & Tool) which can be found at www.frait.wales. FRAIT was developed through a rigorous process of research and testing in simulation and practice within the NHS. FRAIT is used by all health visitors in Wales to assess all families with children 0-5 years as part of the Welsh Government (WG) Healthy Child Wales Programme (2016). Health visitors have made over 1.8 million family contacts in the period 2017-2022 (see www.frait.wales). It was established in September 2022 that FRAIT assessment at birth predicts school readiness. This is ground-breaking and will be of interest to UK and international practitioners, managers and policymakers. Health visitors use FRAIT to identify concerns about individual family resilience, and which interventions are needed to address those concerns. In its original format, FRAIT was a strengths-based paper tool that generated a score indicating family resilience at a given time. The paper based FRAIT is free to use only in Wales. In September 2022, a new web-based E-FRAIT was developed and tested by health visitors. We have received commercial enquiries about E-FRAIT from within the UK (England, Scotland and Northern Ireland) and internationally. The E-FRAIT team want to appoint an external company to review our current approach and provide support for marketing, commercialisation and implementation. Expected deliverables will include an active commercial organization including initial business and marketing strategy with key marketing messages and a roadmap for growth.