GB-Middlesbrough: Search Engine Optimisation Platform

Tender description

Teesside University wish to procure a specialist SEO platform to improve the quality and level of traffic to our website. New territory for our business - we are overly reliant on our paid search activity and need to achieve greater value and efficiencies by refocusing investment on organic search traffic. Whilst our metrics remain positive in this area, we know with expert support our position could be improved. Our business needs have also evolved and developed - particularly in the area of Online Learning - the need for a more advanced approach to SEO platform and strategy is clear. We operate in an extremely competitive marketplace and are mindful that many of our competitor institutions are more active in this space. Alongside our Content Strategy, this activity will enable us to maximise our online visibility ahead of our competitors. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.