Renewal of Mintel Marketing Intelligence electronic resource

Tender description

Mintel is a key resource for marketing students providing reports covering a wide range of UK consumer markets. The reports also provide information about the major companies and brands operating withing each sector, related legislation and useful SWOT analysis. It also includes analysts Insights providing observations on the latest developments within global markets. In the past (pre-pandemic) Mintel analysts have visited the University to take part in lectures for marketing students and also provide video presentations which can be embedded into modules as part of our subscription.