Expired contract

Media Advertising Services

Details

Supplier(s)
Ansco Arena
Value
£300,000
Duration
1 year
Topic
Advertising services
Published
1 December 2022

Tender description

To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.

Timeline

  1. Completed: Award published1 December 2022
    Current notice
  2. Completed: Award date1 January 2023
  3. Completed: Contract expiry date31 December 2023

About the buyer

Coventry University buys as a higher education institution, with a centralised procurement team based in its Finance Department at the Armstrong Siddeley Building. Suppliers must complete a competitive tender process before they gain approved status. Coventry University belongs to the Southern Universities Purchasing Consortium, a collaborative buying group for more than one hundred higher and further education institutions.

Further competitions run on the framework agreements the consortium negotiates across most commodity areas.

Over the past 5 years, most of Coventry University's contract awards have been in software and information systems, business services and IT services.

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