Social Media Research to support Children and Families access services in the community

Tender description

To help Children and Family Centres to support a culture which is accessible to all families, that is non-judgmental and enables families and communities to thrive by promoting early intervention and prevention approaches The supplier will undertake research into the enablers and barriers to accessing early years services across Gloucestershire. This should focus on under-represented groups and those who are geographically isolated. A range of qualitative and quantitative methods should be used. Understand what social media platforms services users prefer to use to access information Understand how branding can be used and where and how our services users want to see the brand. This should include details of how to make platforms as engaging as possible, including the colour and style of communication. Given the geographical diversity across Gloucestershire, it is expected there would be an account at the district level, depending on the most appropriate option for each area e.g. an account for Cotswold and Stroud. Innovative thinking, including considering how the local community can be directly involved in the development of content, would be welcomed.