Market Research Services

Tender description

market research services contract for four separate Lots. Companies are invited to respond either individually to one of the four of the Lots, or a combination of any or all of the Lots. Lot 1: Electric Ireland Customer Experience Tracking Lot 2: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research Lot 3: ESB Brand Tracking and Ad Hoc Quantitative Research Lot 4: ESB and Electric Ireland Qualitative Research. Lot 1: Electric Ireland Customer Experience Tracking A key part of the Electric Ireland strategy is to empower customers in both Residential and Business markets to understand and engage with their usage of energy. Electric Ireland require a Market Research Company to carry out regular customer satisfaction & experience trackers, to highlight how the organisation is performing across a range of different criteria and customer touchpoints. There will be a requirement to provide a common methodology and consistent approach to measuring customer satisfaction & experience, across a range of customer touchpoints and channels. It would be essential that the agency pitching for this Lot would have an in house call centre. Lot 2: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research Electric Ireland require a Market Research Company to carry out regular tracking across key brand metrics, to highlight how the Electric Ireland brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the brand within the competitive context. The survey will need to include an evaluation of brand imagery metrics, product, service and proposition awareness and perceptions, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand. As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the Electric Ireland brand, product, service or marketing activity. Lot 3: ESB Brand Tracking and Ad Hoc Quantitative Research ESB require a Market Research Company to carry out regular tracking across key brand and reputation metrics, to highlight how the ESB brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the ESB brand within the context of relevant benchmark brands. The survey will need to include an evaluation of brand image and reputation metrics, awareness and perceptions of the role of ESB in Ireland, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand. As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the ESB brand or marketing activity. Lot 4: ESB and Electric Ireland Qualitative Research. ESB require a Market Research Company to carry out ad hoc qualitative research projects. Research of this nature might include projects for either or both of ESB and/or Electric Ireland. The type of qualitative methodology used for such projects might depend on the specific nature of the enquiry and the objectives of the individual project. It is envisaged that the qualitative projects undertaken would be strategic in focus, used to guide and shape the development of both strategic and tactical decision making for both brands. Lot 1: Electric Ireland Customer Experience Tracking A key part of the Electric Ireland strategy is to empower customers in both Residential and Business markets to understand and engage with their usage of energy. Electric Ireland require a Market Research Company to carry out regular customer satisfaction & experience trackers, to highlight how the organisation is performing across a range of different criteria and customer touchpoints. There will be a requirement to provide a common methodology and consistent approach to measuring customer satisfaction & experience, across a range of customer touchpoints and channels. It would be essential that the agency pitching for this Lot would have an in house call centre. Lot 2: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research Electric Ireland require a Market Research Company to carry out regular tracking across key brand metrics, to highlight how the Electric Ireland brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the brand within the competitive context. The survey will need to include an evaluation of brand imagery metrics, product, service and proposition awareness and perceptions, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand. As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the Electric Ireland brand, product, service or marketing activity. Lot 3: ESB Brand Tracking and Ad Hoc Quantitative Research ESB require a Market Research Company to carry out regular tracking across key brand and reputation metrics, to highlight how the ESB brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the ESB brand within the context of relevant benchmark brands. The survey will need to include an evaluation of brand image and reputation metrics, awareness and perceptions of the role of ESB in Ireland, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand. As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the ESB brand or marketing activity. Lot 4: ESB and Electric Ireland Qualitative Research. ESB require a Market Research Company to carry out ad hoc qualitative research projects. Research of this nature might include projects for either or both of ESB and/or Electric Ireland. The type of qualitative methodology used for such projects might depend on the specific nature of the enquiry and the objectives of the individual project. It is envisaged that the qualitative projects undertaken would be strategic in focus, used to guide and shape the development of both strategic and tactical decision making for both brands.