Award of Brand Development Consultation RBGE 2022 308

Tender description

The Royal Botanic Garden Edinburgh (RBGE) would like to appoint an experienced brand consultant to undertake an audit of its recent brand development project, and to facilitate the organisation’s progress towards a shared agreement on the Garden’s future brand strategy. This important, senior consultative role will involve liaison with RBGE’s Executive Team, working with Directors and other stakeholders to refine key brand elements including: the possible evolution of the organisational name and logo; its brand foundations, essence and values; and brand architecture. The Garden already has one creative route to consider. On completion of the above consultation, it is proposed that further creative routes will be sought.