Blas Cymru / Taste Wales (Meet the Buyer)

Tender description

The Client has committed to BlasCymru/TasteWales taking place biennially and be positioned as our ‘Premier’ Wales Signature Event for the food and drink industry. This event will provide a high-profile platform to showcase the Welsh food and drink industry to a national and international audience and deliver our commitments in our Vision to build on the significant growth in the sector in recent years, further develop the global reputation of Wales as a Food Nation and enable our businesses proactively sell their quality food and drink to the rest of the UK and the world. The overall aim is to deliver a successful and impactful BlasCymru/ TasteWales 2023 event. The Client has high expectations and strong ambition to ensure that the 2023 event will build on the unprecedented success of the last three BlasCymru/TasteWales events and surpass all previous event outputs and outcomes – to support the broader ambition to grow the economic scale, profile and reputation of the Welsh food and drink industry, contributing strongly to Wales’s wider well-being. The successful bidder will support BlasCymru/TasteWales 2023: Meet-the-Buyer, Trade Showcase, VIP Ministerial Dinner, and Networking Drinks Reception (4.3i-iv) and contribute proactively to the overall collaborative and innovative approach by working closely with other contractors, the venue, and Welsh Government on all aspects of the Event as appropriate.