Expired contract

Student Recruitment Marketing - Media Buying and Campaign Services - AWARD

Details

Value
2,400,000
Duration
2 years
Topic
Advertising campaign services
Published
2 August 2022

Tender description

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below. Media buying / advertising services (domestic and international markets) Campaign management Account management (including reporting) Media insights and intelligence Creative design (limited to adapting existing campaign content) Copywriting and proofing Concept development / Positioning Content and creative development and delivery Media sales and enquiry service Potential Providers must be able to offer all of the services above. Further details are available in the Invitation to Tender documents.

Timeline

  1. Completed: Award date10 December 2021
  2. Completed: Award published2 August 2022
    Current notice
  3. Completed: Contract expiry date31 January 2024

About the buyer

The University of York is an English university in Heslington, York, with its own Procurement Office. Membership of the North Eastern Universities Purchasing Consortium gives access to its framework agreements. Those NEUPC frameworks are the first resort before an alternative route is considered. Most orders are placed directly by departments through the York e-purchasing system, known as YEP.

Over the past 5 years, most of University of York's contract awards have been in software and information systems, laboratory and precision equipment and business services.

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Decision makers

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