PURCON 1007 - Creative Campaign Partner - AWARD

Tender description

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences. As our new creative partner, you will share our digital transformation ambitions and be a champion for digital marketing considering all omnichannel / mobile-first opportunities - website, CRM, SEO, social media and leveraging peer-to-peer and student generated content naming just a few. You will help support our roadmap in implementing Salesforce / Marketing Cloud as part of our increasingly 'connected campus' and wider data integration efforts (becoming more personalised and 1:2:1). As well as proactively considering campaign and brand content across SEO and social, you will consider how we leverage our growing peer to peer / student generated content and feed it into our new content marketing governance.