(NU/1589-65) Chinese Social Media Management

Tender description

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management • Have detailed experience managing in country higher education focused social media accounts for the Chinese market • Day-to-day management of Newcastle University’s existing Weibo, WeChat, Douyin and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings • Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) • Support live-streaming chats with staff/students and virtual open days, when required • Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community • Attending monthly content planning meetings with internal teams • Translation and reformatting provided content to be suitable for chosen channels • Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements • Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: • Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide translation services for content and landing pages • Provide a single Account Manager for all campaigns Lot 1: We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management • Have detailed experience managing in country higher education focused social media accounts for the Chinese market • Day-to-day management of Newcastle University’s existing Weibo, WeChat, Douyin and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings • Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) • Support live-streaming chats with staff/students and virtual open days, when required • Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community • Attending monthly content planning meetings with internal teams • Translation and reformatting provided content to be suitable for chosen channels • Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements • Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: • Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide translation services for content and landing pages • Provide a single Account Manager for all campaigns