Market Research – Customer Survey

Tender description

Our four Scottish gardens – Benmore, Dawyck, Logan and ‘The Botanics’ in Edinburgh – attract over a million visitors every year. Together, these gardens comprise one of the richest plant collections on earth. RBGE has a requirement for a supplier to undertake customers survey on an annual basis. The purpose of the these surveys are to To monitor and evaluate visitor satisfaction levels of customers at our gardens – Edinburgh, Dawyck, Benmore and Logan - in order to identify any issues arising which may need to be addressed. Satisfaction levels should be recorded for the gardens as well as other facilities such as restaurants, shops, galleries. To monitor levels of awareness among visitors of the scientific, horticultural and educational work being undertaken by the organisation. Our work is often to referred to via events, exhibitions and signage within our gardens. To capture the demographics of our visitors. For example the survey should record respondents’ places of residence so that any trends can be identified with our historic visitor research data. We are keen to grow the appeal of our gardens among all markets (local, Scottish, UK and overseas).