Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway

Tender description

The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer. The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace. Lot 1: The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will: • Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities, • Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators. • Implement content media and media buying plans successfully and, • Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).