AHDB requirements for Social Media activities

Tender description

The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers, and others in the supply chain, to help Britain’s food and farming sector succeed in a rapidly changing world. We are passionate about inspiring the food and farming supply chain to achieve its full potential. Evidence and data are at the heart of what we do. Key areas of work driven by this ethos include: • Flying the flag for British produce at home and overseas. • Helping farming and growing businesses become more efficient to meet future policy and consumer needs. • Research into improving farm performance in areas such as pesticide use, environmental impact and animal health and welfare. AHDB are looking for a sole supplier for this contract. AHDB requires the specialist services of a social media agency to continue to deliver the ‘always on’ social media activity for AHDB’s We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers’ money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes. We Eat Balanced is AHDB’s flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, ‘always on’ social media activity has since been activated, as well as further large TV-led advertising campaign bursts. The contract is initially for 1 year with the option to extend 1+1