Brand Transformation Asset Delivery - Design Services (Dynamic Purchasing System)

Tender description

CalMac Ferries Ltd. (CFL) are developing a Dynamic Purchasing System (DPS) in relation to Brand Transformation Asset Delivery – Design Services. The DPS will be structured into Lots allowing CalMac to create a pool of companies & sole traders who able to react quickly with innovative design services for Retail and General Lot 1: Design Services (Retail) CFL are looking for creative partners who have a solid and exciting track record in interpreting a brief and bringing it to life in successful and popular retail products, a mix of designers who have a proven track record of delivering profitable product mixes. Partners should be able to evidence how segmented product development is informed by insight and to show a creative approach to introducing new products to appeal to new segments. An excellent knowledge of CFL is essential in line with an ability to work with a mix of partners and suppliers in a friendly and creative way to deliver against measured goals. Partners should also have the ability to follow tight brand guidelines and bring creative flair to their constraints in a vibrant and passionate way. CFL would use this DPS to appoint freelance subject matter experts in various aspects of retail design including new product development, product design, etc. Please note, this is NOT a framework that will feature entire advertising, campaign or large design execution works. It is for the design of products and not the creation of assets to promote them. Lot 2: Design Services (General) CFL are looking for creative partners who are able to demonstrate a solid and exciting track record in interpreting a brief and bringing it to life either in print, digital, advertising, infographics or other fields, a mix of agencies which have a proven track record of delivering affordable and creative design solutions. Partners should be able to to evidence flexibility and be able show innovative design solutions. They should also have a proven plan for keeping up to date with relevant industry developments and trends. An excellent knowledge of CFL is essential. Partners should have the ability to follow tight brand guidelines and bring creative flair to their constraints in a vibrant and passionate way as well as being able to work with a mix of partners and suppliers in a friendly and creative way to deliver against measured goals. CFL would use this DPS to appoint freelance subject matter experts in various aspects of design including digital, MS Office, poster campaigns, document creation, etc. This is NOT a framework that will feature entire advertising, campaign or large design execution works.