(NU/1589-48) Digital Media Production Support

Tender description

We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising. The supplier will need to be able to work across channels: • independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches • provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign) It is expected the value of each campaign request will be between £5,000 and £100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period. The supplier may also be required to source and secure conference and award sponsorship opportunities. The supplier specifically is required to have the ability to provide the following services and experience: • Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment • Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector • Knowledge and experience booking campaigns • understanding of key award ceremonies for the Higher Education industry • Experience securing award ceremony and/or conference sponsorship opportunities • Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance • Provide full campaign reporting and optimisation as well as a breakdown on hours worked • Provide support on creative optimisation and testing inclusive of campaign costs • Provide regular insight into industry best practice, trends and future placement opportunities • ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house • Provide a single Account Manager for all campaigns • Ensure appropriate non-disclosure agreements are in place Lot 1: We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising. The supplier will need to be able to work across channels: • independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches • provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign) It is expected the value of each campaign request will be between £5,000 and £100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period. The supplier may also be required to source and secure conference and award sponsorship opportunities. The supplier specifically is required to have the ability to provide the following services and experience: • Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment • Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector • Knowledge and experience booking campaigns • understanding of key award ceremonies for the Higher Education industry • Experience securing award ceremony and/or conference sponsorship opportunities • Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance • Provide full campaign reporting and optimisation as well as a breakdown on hours worked • Provide support on creative optimisation and testing inclusive of campaign costs • Provide regular insight into industry best practice, trends and future placement opportunities • ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house • Provide a single Account Manager for all campaigns • Ensure appropriate non-disclosure agreements are in place