Marketing and Communications Support

Tender description

Liverpool City Region Health Matters is a European Regional Development Fund (ERDF) programme to support businesses in Liverpool City Region who have products and services that could improve health and care with the aim to accelerate innovation and growth by supporting local companies to work with NHS and social care organisations. The programme is delivered by the Innovation Agency, Growth Platform - the Liverpool City Region Growth Company and Liverpool John Moores University. We are seeking an agency or individual to plan and deliver marketing and communications activity for the Health Matters Programme to raise its profile and generate enquires for its services. Additional information: Marketing Campaigns Plan, implement and evaluate an effective marketing campaign to generate enquires for the Health Matters services. Support the engagement of 84 LCR SMEs eligible for the project with products/services that need to be developed/marketed/put into practice. Target companies will include those in the digital, med tech, social care, wellbeing and life science areas. Maintain and introduce a range of marketing collateral that effectively promotes Health Matters and the service it provides. Such as leaflets, pop ups, PowerPoint presentation templates. Please note that additional marketing material needs to be included in the budget stated. Provide materials to raise awareness of the project to NHS and social care commissioners, Universities and members of the public who will link into activities. Work with partners, to act as brand champion of the Health Matters brand, developing brand guidelines and toolkit as well as overseeing all items in line with these guidelines. Please note a logo has already been produced for the programme. Be responsible for managing relationships with key suppliers e.g. photographers, web and design agencies. Produce monthly Marketing Management report on the effectiveness of marketing and PR against targets (which should be proposed by potential suppliers and agreed by project partners). Digital Marketing Develop a Health Matters website. This is to include content for the site. Set up social media channels and manage the use of social media, including Linked-in, Twitter and any other social media platforms you may see as appropriate. Increase social media reach and engagement by ensuring that content is appropriate, informative and engaging. Produce a newsletter format for Health Matters project. This includes supplying content for the newsletter. The frequency will be discussed with the appointed agency/individual. Events Plan and deliver a number of events including project engagement events, coordinating with planned events across project partners. The number of events will be discussed with the appointed agency/individual. Maintain an up-to-date calendar of City Region networking events and co-ordinate project representation seeking speaker opportunities where appropriate. Communications Work with project partner Growth Platform, the Liverpool City Region Growth Company, Communications team to produce news on achievements Produce a marketing and communications plan for the project aligned to events and other key milestones Monitor local press and business media for PR opportunities Produce case studies showcasing the businesses that the programme has worked with. Number to be discussed with appointed agency. Develop a programme of updates to all project's partners ensuring staff are fully up-to-date with developments,