T20/38_Media Buying

Tender description

Anglia Ruskin University is seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high media campaigns that cut through the crowded HE marketplace and resonate with our prospects. Lot 1: ARU are seeking to appoint two media buying agencies to work alongside the Marketing and Brand team to deliver high impact media campaigns that cut through the crowded HE marketplace and resonate with our prospects. The University tends to run ‘always on’ media campaigns in line with the student recruitment cycle, supplemented by bursts of campaign activity at key points in the cycle, including to support Open Days, the UCAS January deadline and the Clearing period. The central Corporate Marketing team is responsible for the attraction and conversion of UK, European (EU) and International students to the full range of UG and PG courses in the four Faculties. Alongside the central campaigns there will also be bespoke campaigns to be developed on behalf of Faculties and other departments in the universityThe requirements are:• Media campaign development, implementation and management• Customer targeting and insight• Analytics, insight, data and measurement• Conversion Rate Optimisation (CRO)• Digital marketing across a range of channels, including Display, Search, Programmatic, Pay per Click (PPC), Social Media and Broadcast Media• Direct Mail marketing• Innovation Media (e.g beta)• Out of Home (OOH) and Digital Out of Home (DOOH) Media• Print Media• Research to inform media buying and targeting• Within the scope of the above, any other media buying and research work the university may require.• Accreditation with major media providers including, but not limited to, Google and FacebookThere will be an award of Two suppliers to the Framework and the first ranked supplier on award will be awarded the Autumn campaign Recruitment campaign which runs from September 2021 to January 2022. Subsequent requirements will then be run via mini competition as per the call off contract.