Expired contract

PS005A Strategic Planning Media Buying

Details

Supplier(s)
Agden Limited
Value
GBP 5,000,000
Duration
3 years
Topic
Business services: law, marketing, consulting, recruitment, printing and security
Published
19 August 2021

Tender description

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, Native), social media (including Facebook, Instagram, Twitter, Snapchat) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect). Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 3 years with an option to extend for a further period of 2 years for the total of a 5-year contract term. Please note, this tender opportunity is the next stage of the process following the issue of the early engagement PIN notice, issued on 2 February 2020 to understand the market and the capacity within that to start early engagement with suppliers.

Timeline

  1. Completed: Award date30 June 2020
  2. Completed: Award published19 August 2021
    Current notice
  3. Completed: Contract expiry date29 June 2023

About the buyer

Birmingham City University is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79000000 · Business services: law, marketing, consulting, recruitment, printing and security

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