Media Relations Services for Guildhall School

Tender description

The City of London Corporation (the City) invites Tenders for the provision of Media Relations Services for Guildhall School of Music and Drama. • Delivering the objectives of Guildhall School’s PR strategy, proactively seeking positive media coverage and engagement across the School’s strategic objectives. • Acting as the School’s press office, handling reactive media enquiries and working with the School to identify appropriate responses and spokespeople/content; providing staff presence to support with interviews, filming, and press desks as required. • Driving profile for the School via media coverage of the School’s substantial events programme, achieving preview coverage, listings, attendance by critics and reviews. • Working with the Deputy Director of Advancement on reputational and crisis communications, providing expert advice and immediate management of sensitive and complex issues that may receive media attention. • Supporting brand awareness by proactively seeking opportunities for Guildhall academic/artistic staff to comment on industry topics or provide expert opinion in the media. • Engaging with influencers and undertaking digital media relations activity, coordinating with the School’s own social media and digital marketing activity (nb. the School manages its own social media presence and channels). • Providing daily media clippings summaries, both featuring the School and in order to share wider industry news, recording and retaining relevant clippings, and producing a digital annual media clippings book. • Working with the School’s marketing and communications team to revise and renew the PR strategy as required.