(NU/1589-31) Purchasing of an International Demand Tracker tool

Tender description

Newcastle University are seeking to appoint an international demand tracking supplier to provide data on international searches for UK universities and subjects. The tracker will drive data drive decisions for the international office and marketing specifically around portfolio management and marketing investment in specific regions and subject areas. The tracker will need to provide the following: 1. Ability to see sub-discipline growth/decline 2. Drill down by origin country, city, study-level, subject area, sub-discipline 3. Ability to See the impact of political, economic and policy changes impact student demand in real-time 4. Better understand our major market changes, and how these are impacting prospective student demand for the UK market, and other destinations 5. Understand prospective student demand as market-changes happen 6. Ability to prepare targeted recruitment and marketing tactics with regional demand data 7. See demand for students by country / city showing regional demand shifts and trends 8. The ability to understand student demand by destination With the option to upgrade at a later date to have the ability to monitor our competitors and analyse our competitor search traffic.