Third Party Anonymised Data to Monitor Tourist Movements in Ireland

Tender description

While traditional primary research is on hold, there is a requirement to look at other available sources of data for both domestic and overseas tourism to help track the industry’s performance and progress towards recovery. Third party data (anonymous data) is required to assist in the measurement of industry recovery using 2019 data as the benchmark. Fáilte Ireland require an ability to identify the population of interest – international tourists and domestic tourists (distinguishing tourists from resident or workforce activity) and look at performance indicators/ data at a national, regional, county and sub-county level.