PR and Marketing Services of Royal Canal Greenway

Tender description

On the 24th March 2021, Waterways Ireland working in partnership with the four Local Authorities (Kildare, Meath, Westmeath and Longford) officially launched the Royal Canal Greenway. The longest greenway in Ireland, the Royal Canal Greenway stretches for 130km between Maynooth in Co Kildare and Cloondara in Co. Longford. To date the project partners have run a very successful marketing campaign, focusing on the local market and staycation / domestic market, aimed at raising awareness and growing the audience. The website www.royalcanalgreenway.org has been developed and a consumer leaflet has been produced. RCG Facebook, Twitter and Instagram pages have also been set up. To continue to raise the profile of and interest in this new recreational and tourism offering, professional Marketing and PR services are required to deliver upon the following elements over a nine month period from 1st July 2021 to 31st March 2022. 1. Autumn/Winter campaign - a marketing/PR campaign which will focus on extending the season for domestic tourists, delivering inspirational and useful messaging about the Royal Canal Greenway and: 2. Supporting messaging which the Royal Canal Greenway can facilitate Health & Well Being; supporting Small Businesses; Leave No Trace/Bio-Diversity (from the anti-litter perspective). 3. Social Media support– to produce and distribute creative digital content, monitor engagement, and engage and respond to queries across SM channels for the duration of the contract. 4. Media Engagement/Familiarisation Trips – engage with and facilitate media and influencers at local and national level across various media channels including digital. 5. Visual Content - a bank of inspirational, iconic, activity-themed, and experience-focused imagery and video, which will align a) summer/autumnal fun images of users and b) support the key campaign messaging, presenting the overall proposition and covering the four primary hubs (Maynooth, Enfield, Mullingar and Longford/