(NU/1589 – 9) Technical SEO for Central Marketing

Tender description

We are seeking long-term, technical SEO support with the NCL.ac.uk domain. This support will primarily focus on the resolution of three core, technical issues. These three issues have been identified by our teams, and need to be addressed as a matter of urgency. However, it is up to the agency’s discretion how these projects are prioritised and whether there are other, more pressing issues that should be resolved instead. Below are the three core issues that have been initially identified, and that have caused us to seek external support. 1. Multiple domains 2. To resolve duplicated URL issue 3. To migrate one subdomain As well as the above, the university will also require: • Ongoing technical SEO support • Internal training • Reporting This opportunity will be advertised to Lot 1 (Web Services, SEO and digital content) suppliers of the Dynamic Purchasing System (NU1589). Lot 1: Web Services, SEO and digital content Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.