Tender for Tourism “Experience” Development Programmes T BUS21-019

Tender description

The North West Regional Development Group (NWRDG), of which council are a key partner, are delivering a Crossborder Tourism Product Development programme. This programme which will support 15 businesses on each side of the border, to develop experiences which will align with both Failte Ireland and TNI experience templates. Businesses will work with a mentor to create an Action plan and have opportunity to avail of a business grant to implement plans. The programmes within this tender must align with this programme also. The objectives of the Crossborder Tourism Product Development Programme are: - To build tourism businesses resilience. - To generate alternative and additional revenue streams in turn generating economic growth. - To sustain and develop the North West crossborder tourism product. - To mitigate the impact of the COVID-19 pandemic on the industry as well as emerging potential Brexit challenges. - To develop and promote strong connections between cross-border businesses. - To develop a collaborative approach to adjusting and developing the North West Tourism product. - To develop cross border tourism packages which align to the demands of emerging target markets. - To encourage domestic travel to North West region in short and medium term (by supporting and aligning to the marketing campaign) whilst preparing for long term return of international customers. - To grow tourism businesses knowledge and confidence working with expert mentors experienced in working with tourism businesses. - experience offering. - Develop a Marketing Plan that will include using cutting-edge research, data and digital technology to launch the new experience offering to marketplace in line with the ‘Northern Ireland – Embrace a Giant Spirit’ brand, driving regional identity development, activation and demand stimulation to draw in visitors, benefitting both people and place. Derry City and Strabane District Council seek the services of consultant(s) with relevant expertise across the Tourism sector who can support businesses objectively and precisely to develop the Tourism experience offering in the council area. This will help to achieve long-term goals of the Tourism Strategy alongside Tourism Northern Irelands Embrace a Giant Spirit development programme as businesses recover from impact of Covid-19 pandemic. Lots Within This Tender a. The requirements within this tender are grouped in the following Lots: Lot 1: Design, Development and Delivery of a Tourism ‘Experience’ Programme Lot 2: Development of The Derry and Strabane Rural Tourism Trail b. Organisations may apply for either or both Lots. A separate return must be made for each lot being applied for, including full responses to selection and award criteria. If two suppliers are commissioned they must collaborate effectively to ensure the successful delivery of the overall project. Please refer to CfT documents for further details