Consumer Research, Customer Profiling & Research Analysis Services for HS2 Ltd Stations

Tender description

Overview of Requirement: HS2 Ltd's ambition is to optimise the potential for commercial revenue generation for each HS2 station by way of understanding the consumer profile at each location, defining its proposition and identifying the appropriate level of commercial activity (principally retail, food & beverage and leisure provisions), including the potential for advertising. To support this ambition, HS2 Ltd is seeking a supplier to conduct and attain research data in the following fields: - UK Consumer Trends - using desk research and specific surveys to keep abreast of changing consumer behaviours by generation to enable HS2 Ltd to create the appropriate customer service and commercial offers; - Qualitative Research - to develop profiles for each station location to ensure each station offer meets the needs of its travellers, local office workers and residents; - Qualitative Research - to gain attitudinal insight amongst the HS2 customer base to guide service development and communications; and As part of the provision the supplier will be required to: - Utilise the above-mentioned data to provide insight and retail analysis to guide the design and implementation of the retail offer at each station location; - Undertake benchmarking to identify relevant concepts of service and retail offers in other markets which may be appropriate to HS2 station locations; and - Produce reports and summary packs for each HS2 station, in order to present the findings of the research, analysis and benchmarking exercises undertaken. Procurement Process and Next Steps: Following issue of the Early Engagement notice, HS2 Ltd has decided to an open process via issue of this Opportunity Notice and as such, is now seeking formal expressions of interest from potential suppliers. Suppliers interested in participating in the ITT are requested to register on the HS2 e-sourcing portal (or if registered to check the information is current on the portal); the portal can be accessed via the following link: https://hs2.bravosolution.co.uk/web/index.html. Once registration is complete suppliers are requested to formally register their expression of interest (including information as to the email account registered on the portal) by email to the address of the Procurement Lead - Emily.scott@hs2.org.uk no later than 10:00am on Monday 15th March 2021. The ITT will be issued through HS2 Ltd's e-sourcing portal and all suppliers that have expressed an interest following the instructions above will automatically receive a link to enable access to the ITT when it is released. Any expressions of interest received after the above stated deadline, will not be accepted.