Business services: law, marketing, consulting, recruitment, printing and security

Tender description

Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services: • Campaign analytics: — collate data from various data sources (Google Analytics, HubSpot, Facebook, Google Ads, etc.) and present measurement of monthly campaign success by subject, where applicable, — dashboard/report creation and analysis of results by subject, where applicable, — demonstrate how effective messages are to the audience, — recommendations and guidance on: (a) KPIs, (b) key focus areas; — develop benchmarks to give context to results, — measure against competitors with share of voice, — understand context of earned media coverage with sentiment analysis, — track and amplify positive coverage; • content development: — create content suitable for media coverage, — rewriting Newcastle University created content: (a) make content more suitable for media coverage; — support stories with video assets where possible, — recommend creative angles that appeal to media channels; • digital PR: — provide access to relevant media channels, — secure relevant media coverage, — make recommendations for most impactful channels and coverage. Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms. This opportunity was sent to suppliers on lot 9 of the DPS (NU1589).