Seafood Market Development Brand Campaign

Tender description

Menter a Busnes wish to procure the services of a branding and graphic design agency to assist in the development of a project brand as well as suite of promotional materials aimed at both consumers and businesses for the Seafood Market Development and Growth project. It is an innovative initiative developed in collaboration between Menter a Busnes and Seafish (more details on both organisations can be found below). The project aims to develop the market for Welsh Seafood domestically and internationally via i) the direct marketing of seafood from Wales and ii) providing the sector with marketing support iii) Welsh seafood festival support. The project will work directly with the Welsh seafood industry to define a clear brand identity and associated values for seafood from Wales and develop marketing campaigns and resources to facilitate the promotion of this identity and associated values. The project also aims to improve understanding of current market needs, increase marketing expertise within the sector and support Welsh fishing vessels to attain the Responsible Fishing Scheme (RFS) standard. The Welsh Seafood Market Development and Growth Project will offer industry support through the following three strands: Strand 1. Direct Marketing ● Business to Business Marketing ● Business to Consumer Marketing Strand 2. Marketing Support ● Welsh Seafood Brand Identity (to also act as brand identity for the Welsh Seafood Market Development & Growth project) ● Bespoke Market and Consumer Research ● Seafish Responsible Fishing Scheme (RFS) Pilot ● Marketing Toolkits to Facilitate Marketing ● Workshops and Online Resources to Facilitate Marketing ● Stakeholder Engagement and Communication