Market research services

Tender description

The purpose of the market research framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the Kew brand in depth. The purpose of this specification is to set up a framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of visitor, member and prospective audience research services to support Kew’s marketing and communications, public programme, digital and visitor experience, and commercial activity for the coming 3 years (2021-2024) with the option of extending for a further 1 year. We will appoint up to four suppliers to the framework through this tender process. A framework agreement with up to four suppliers. Call-off mini-competitions for various types of market research will be required over the duration of the contract. Each requirement will vary in value from approximately GBP 2 000-GBP 35 000.