HMRC Stakeholder Engagement Research

Tender description

The overarching business objectives behind this piece of research are to provide HMRC with a greater understanding of the health of the tax administration system including: - Stakeholders' perceptions of HMRC's performance against our objectives, and how these perceptions (including key reputational dimensions of familiarity, favourability and advocacy) have changed over time. - How to build trust with stakeholders through HMRC communications. - Stakeholders' priorities and concerns regarding HMRC's programs and work over the past 12 months. - How stakeholders view their role in relation to HMRC. - The impact of perceptions on advocacy/critical friend levels amongst stakeholders and how advocacy can be increased. - How HMRC's reputation amongst stakeholders compares with the reputation of other government departments.