Strategic Marketing / Customer Experience

Tender description

Who Speclialist Work With The individual will work with the existing core team (1 permanent + 1 FT contractor) and cross functional teams to be responsible for delivery. What Specialists Work On 1. Define strategic marketing/customer experience capability gaps 2. Outline, scope prioritised steps, deliverables (including knowledge share) and timeline to address. Provide options and costed recommendations. 3. Define capacity gaps, outline prioritised steps and deliverables with timeline to address together with capability plan. Provide options and costed recommendations. 4. Define customer focused change goals, work with HR/leadership to define measures and embed change required. 5. Prioritise and deliver phase1 customer focused change goals with appropriate cross-functional teams/leaders. Develop plan to deliver and sustainably embed change. 6. Identify priorities for targeted internal messaging campaigns to drive customer focused change and steer implementation Where the Work Takes Place Remote working (some travel may be required) Early Market Engagement Working Arrangements 2.5 days per week Work Location Remote working (some travel may be required) Security Clearance Additional T&Cs Skills & Experience Have significant experience of strategic marketing & customer experience in multiple sectors with tangible, demonstrable results Have evidence of influencing and relationship building at a senior level which has delivered significant and lasting change Have experience in managing multiple stakeholders to achieve tangible results Be inspiring and experienced change leader, creating & leading a new (virtual) team through change Have evidence of articulating a strategic vision, mobilising a virtual team behind it, and delivering on the execution Be an advocate for our customers and able to influence decision making across the organisation to take our customers into account, particularly during transformation change activity to embed the change Be able to drive and deliver change for an enhanced customer experience across the organisation Have evidence of working at pace – and negotiating to be able to do so Nice to Haves Have experience of working in regulated markets Have a strong knowledge of current and emerging technology Have digital experience Have CIM qualification No. of Specialists to Evaluate 3 Cultural Fit Criteria Work as a team with our organisation Be transparent and collaborative when making decisions Share knowledge and experience with colleagues Recognise that strategic marketing is new in the organisation Challenge the status quo in a constructive way Track record of being able to flex approach and ensure strong delivery Build rapport and absorb push back – resilience Ability and practical experience of being able to adapt to groups at different levels Assessment Method Evaluation Weighting Technical competence 60% Cultural fit 20% Price 20% Questions from Suppliers No questions have been answered yet Budget range £800-£1000