Consultancy Services Big Bus Debate - PR, Campaign and Engagement LOT 14

Tender description

The Metro Mayor announced during a keynote speech that a "big conversation" about bus would take place commencing autumn 2018. The conversation will commence with public engagement in November 2018 and run in its first phase for approximately 4-5 weeks. Further follow up activity including business and stakeholder engagement will take place subsequently. We are looking for a public relations agency to support this activity with primarily creative and digital public relations activities and including advisory and delivery support. It is vitally important that this exercise is handled carefully as it is imperative that in promoting the debate we do not skew the research activity and public feedback and we take care not to mis-step in any way that could have implications for on-going policy work around the future of buses. This is why we need not simply creative support but an intelligent partner to help craft and deliver the communications.