Marketing and Communication Email Platform

Tender description

Essex County Council delivers a wide range of email activity including newsletters and bulletins as well as targeted behavioural change and marketing campaigns which rely on segmentation and automation. Currently there are over 250,000 email subscribers across more than 100 topics. We are looking for an email communication/marketing platform that will allow us to continue to develop our approach and increase our subscribers and reach within the county and beyond. In the last year, there were over 1.3million emails sent by Essex County Council. We are looking to gain vital market research to inform our specification for a following procurement exercise due to be released in 2021. Please see the attached document details the minimal function requirements we seek. Market engagement sessions will take place remotely via MS Teams w/c 2 November, in 1 ½ hour sessions. ECC will engage with a maximum of 6 suppliers. If supplier interest exceeds the number of sessions available, suppliers will be selected to participate based on relevant experience and response to questions, which will be sent to each supplier after they register interest. An agenda will be published prior and sent to all attendees. Please note we will be recording each session for our further use and review. Please email ben.patterson@essex.gov.uk with expressions of interest by no later than 17:00 on Friday the 23rd of October. Please include company and contact details.