World wide web (www) site design services

Tender description

Johnnie Johnson Housing (JJH) and Astraline would like to invite proposals for the complete redesign, refresh and relaunch our two company websites. Since their most recent design updates in 2016 our brand and corporate strategy has continued to develop and is now in a significantly different place. With this project we wish to address and close that gap, and create two contemporary, intuitive sites that position us as market maker in our sector, so that we can support existing and attract future residents and customers. We require the website to be fully responsive across mobile devices and include tracking data and goals for google analytics, Facebook pixel etc. It should comply with all current usability and accessibility standards. Improving the customer experience is paramount to the successful delivery and impact of this project. Johnnie Johnson Housing (JJH) and Astraline would like to invite proposals for the complete redesign, refresh and relaunch our two company websites. Since their most recent design updates in 2016 our brand and corporate strategy has continued to develop and is now in a significantly different place. With this project we wish to address and close that gap, and create two contemporary, intuitive sites that position us as market maker in our sector, so that we can support existing and attract future residents and customers. We require the website to be fully responsive across mobile devices and include tracking data and goals for google analytics, Facebook pixel etc. It should comply with all current usability and accessibility standards. Improving the customer experience is paramount to the successful delivery and impact of this project. Access to our current sites can be found here, existing portal and ecommerce and links are contained within both sites. www.jjhousing.co.uk www.astraline.co.uk This JJH website element of this project will also include the following two elements which will automatically integrate with our current housing management Active H software, delivered by MIS. It is envisaged that both of these elements will form a seamless part of the website to create the look and experience of one site. The design and introduction of a ‘my account’ portal. The design and introduction of a digital application portal for potential new residents. The Astraline website element of this project will also include the design and introduction of a fully functioning online shop, which integrates with our CRM (Salesforce) and our financial and accounting software (Great Plains). Our customers are key to this project and we would expect the selected supplier to drive user testing documentation and process forward in collaboration with the JJH and Astraline project manager. Having the ability to continually evolve and develop the sites and functionality is vital in who we will select as our supplier of choice. We will want a programme of conversion optimisation contained as an ongoing element of the partnership. Project aims: • to attract, inform, educate and engage residents and customers on any device; • to offer self-service tools in order to increase speed of resolution and enhance customer experience; • to portray JJH and Astraline in line with our brand values; • to tell our story and position us as market makers in our sector. Bring our sites together, i.e. money matters, careers, JJH and Astraline creating a consistent approach.