VegPower - Seasonal Vegetable Campaign

Tender description

The current Covid-19 situation has impacted the food and farming industry dramatically and government has been called upon to offer support in these unprecedented times. In order to provide that support, we need to act quickly to on board a partner who can offer strong connections and industry knowledge, as well as deliver best value for money and meet our campaign objectives. VegPower CIC are a non-for-profit organisation focused on encouraging kids and families to eat more vegetables. They run programmes for schools and have developed good relationships with celebrity chefs and nutritionists who usually support them with videos on social media. As such, they are the only industry-wide organisation with capacity to meet our brief, provide the connections and channels for our planned campaign activity. We will work with colleagues in Public Health England to ensure the project achieves Value for Money and Return on Investment, adhering to our campaign's rigorous evaluation standards. We will be taking on board previous campaign activity to procure the best coverage available and to ensure fair costs are obtained.