The Good Business Festival - Sponsorship Evaluation

Tender description

Sponsorship Evaluation Requirement The Good Business Festival, will be engaging with multiple businesses and organisations who will provide content, speakers or a cash investment as a Festival sponsor. Each investment level, comes with a set of rights and benefits and Culture Liverpool needs to appoint an organisation (or individual) who can successfully evaluate each contract to deliver a robust sponsorship evaluation to clearly demonstrate return-on-investment These reports, on each major sponsor, will need to be completed within 28 days of the final event in March 2021, considering all press coverage, digital activity, social engagement, consumer touchpoints, city branding, out-of-home assets, audience attendance (physical and digital) etc plus any additional bespoke agreed content in each partner contract. The details of each contract will be shared with the agency so a bespoke and accurate report can be produced. We, Culture Liverpool, will work alongside our marketing team to provide the appointed agency / individual with digital analytic data and sponsor media/PR generated information to evaluate. We require the individual reports in a contemporary and professional digital format of outstanding quality, with the rights to share and publish each report. Currently we do not have an accurate estimate to give on the number of sponsors that will need to be evaluated, therefore a price per report is requested in order for comparative financial evaluation to take place.