Business services: law, marketing, consulting, recruitment, printing and security

Tender description

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: • embracing a ‘digital first’ approach; • encouraging our team through personal growth; • engaging with our clients and audiences; • delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms. Lot 1. Web services, SEO and digital content Web services: User research, user design and digital content strategy needed to produce engaging and effective website content. Web development — front-end website maintenance and development, translating visual design into something functional and productive. Web delivery — deliver what our customers want on time and on budget through project management, stakeholder engagement, collaboration and communication skills. Examples of services that may require procurement: • UX design, • digital content strategy, • web editing skills. SEO We provide search engine optimisation for the University’s websites and marketing platforms. SEO content — Keyphrase research, optimised copy, competitor keyword gap analysis, SEO content strategy development, ranking and traffic reporting. Graphic design Our creative assets and marketing production teams provide a range of services for the digital design of digital and print publications. Work is also commissioned by staff across the University. Examples of services that may require procurement: • digital design as detailed in 1: — campaign/marketing asset development, design and delivery Print Our print services provide a range of services for digital print and we manage print buying for litho and digital print. Examples of services that may require procurement: Litho and digital printed materials, such as: — publications, — exhibition materials. Branding: We have a strong brand identity for the University that reflects its teaching and research excellence. Examples of services that may require procurement: • brand architecture support, • development of subbranding, • brand guidelines, • logo development. Copywriting: We provide copywriting services throughout the University such as copy for the web, marketing emails and print and digital publications. Examples of services that may require procurement: • copy for the web, • marketing emails, • eBooks, • adverts, • posters. Lot 3: Programmatic advertising management, media buying, public relations programmatic advertising management We place advertisements for the University within multiple sectors in physical locations locally, nationally and globally, including digital ads. Examples of services that may require procurement: • signage e.g. bus or airport advertising, • print ads, • multimedia ads. Media buying: We are interested in third party advertising opportunities for platforms such as IDP Connect, UCAS and Youtube. Examples of services that may require procurement: • digital initiation, • digital services e.g. lead forensics, • training e.g. CIM, • market research. Public relations: We require an integrated PR services incorporating digital marketing to better establish the University's reputation across the marketplace, generating greater interest in target audiences. This service should include insight, planning, implementation and evaluation. Lot 4: Social media, paid search and paid social Social media: We manage all social media channels for the University both nationally and internationally, including channels specifically aimed at prospective and current students. Examples of services that may require procurement: • paid social (see 12), • social media management software (e.g. Sprout Social), • international social media management (see 9). Paid search and paid social: Paid search and social management across key platforms including Facebook, Instagram, Twitter, Linkedin, Google and Bing, driving a consistent and compelling message that combines the right keywords and messaging and site experience to produce results. This service should include: — keyword targeting, — re-marketing, — audience creation, — competitor analysis, — reporting. Lot 5: International We are a global university that engages with international prospective students, agents, parents, alumni and those stakeholders with an interest in joining Newcastle University or in finding out more about UK Higher Education. Examples of services that may require procurement: • organic and paid social media channels (e.g. China: Weibo, WeChat and YouKu), • other paid digital channels, • virtual open days. Lot 6: Platforms We manage all web and marketing platforms for the University both nationally and internationally, including channels specifically aimed at prospective and current students. Examples of services we may require: • marketing automation, • marketing analytics, • email and lead nurturing, • marketing hub, • sales hub, •service hub, • consultancy with regard to platform deployment and or upgrades, • support.