Business services: law, marketing, consulting, recruitment, printing and security

Tender description

Agency and brokering services to support the university in the design, delivery and contracting of suitable advertising suppliers, primarily for support of students recruitment and university promotion. The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the university in engaging with suitable advertising suppliers. This can be in the form of a multi-channel agency or a consortium of agencies to buy advertising such as: PPC, digital display and social media, emails, traditional (press and out-of-home). Overall, our aim is to increase the size and diversity of the student body. For our open days, the aim is that through effective advertising, that we will increase bookings by 5 % for this year’s events compared to those in 2019, and to continue to increase (year on year) in reaching suitable students and attracting them to apply the university. The key annual events will be promotion of the Summer and Autumn open days and clearing with further campaigns centred on pre-application advertising, early applicants (Spring for entry the following year) and later applicants (Spring for entry the same year). These are primarily aimed at undergraduates, and we aim to develop focused campaigns for marketing to a postgraduate audience. Currently, our key timings are: — Summer Open Day (June), — Autumn Open Days (October/November/December), — clearing (July/August), — postgraduate (January).