Expired contract

GB-Bath: University Brand Review

Details

Value
GBP 44,250
Duration
3 years
Topic
Marketing management consultancy services
Published
24 March 2020

Tender description

The University of Bath is reviewing its branding policy. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University -A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

Timeline

  1. Completed: Award date13 March 2020
  2. Completed: Award published24 March 2020
    Current notice
  3. Completed: Contract expiry date23 March 2023

About the buyer

University of Bath is a public sector buyer in United Kingdom publishing tenders and awards on Stotles. Explore their procurement activity and find more opportunities like this one.

Relevant CPV codes

  • 79413000 · Marketing management consultancy services

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