Business development consultancy services

Tender description

The University is seeking a contractor(s) for the provision of in-country presence in the South Asia region. This includes India, Nepal, Bangladesh and Sri Lanka. The Directorate of Marketing, Recruitment and Admissions key function is to develop, manage and execute the University’s marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition. The South Asia region has been identified through market intelligence and experience as a region with potential significant contribution to these targets. The University has therefore identified the need for continued South Asia regional presence to support these recruitment targets and associated objectives. The University is seeking a contractor(s) for the provision of in-country presence in the South Asia region. This includes India, Nepal, Bangladesh and Sri Lanka. The Directorate of Marketing, Recruitment and Admissions key function is to develop, manage and execute the University’s marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition. The South Asia region has been identified through market intelligence and experience as a region with potential significant contribution to these targets. The University has therefore identified the need for continued South Asia regional presence to support these recruitment targets and associated objectives. We currently have one full time representative in the South of India. Any new presence would replace this position and will continue to work with a network of educational agents as well as direct with students to generate and manage applications through the full application journey from enquiry to enrolment. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies.