Business services: law, marketing, consulting, recruitment, printing and security

Tender description

The Marketing and Communications (Marcomms) Supplier Framework will be a multi-supplier Framework Agreement split into the following seven (7) lots: — Lot 1: Marketing Consultancy, Strategy, Planning, Creative Development, — Lot 2: Content Design, Development and Delivery, — Lot 3: Event Management, — Lot 4: Digital Marketing and Social Media Development, — Lot 5: Digital Production, — Lot 6: Printing Services — not awarded, — Lot 7: Photography and Video Services. Agencies on this Lot are capable of translating communications strategy into marcomms deliverables, and producing, actionable, effective, cost efficient and measurable communications plans across all relevant channels, including online, offline, owned and earned, as well as paid-for Agencies can provide a full design service across all types of project. This may include, but is not limited to: • Creative direction and management • Developing design concepts suitable across all media channels, including online and offline. • Designing/developing brand collateral to include, but not limited to: O Brochures O Infographics and icons O Magazines, booklets and programmes O Stationery and marketing products O Large scale graphics including hoardings O Events stands, boards, banners, displays, vinyls O Bespoke collateral O Posters O Reports, guides, manuals and workbooks O Imagery / illustrations /animations O HTML emails O Digital brochures O Interactive tools and presentations • Developing brand propositions, inclusive of relevant research • Designing brand identity including: O Logo O Core messages O Intellectual Property Rights O Trademarking • Defining/developing brand values • Developing/producing multi-channel brand guidelines • Typesetting, proofing and pagination • Liaison with printers/print managers and event or digital production teams Agencies can deliver a wide range of events services from strategic and tactical event programme management to the supply of event equipment Agencies can provide digital marketing services and products both as sole services/products and to integrate with wider campaigns. In addition to the creation of specific products, agencies on this Lot are capable of managing all aspects of production for all digital platforms. Agencies are capable of producing one or more of the following: • Moving picture and video (TV, web, social etc) – including: O Promotional films, online, content, interviews • Large and small-scale production requirements (from TV commercials to talking heads • Stock imagery – sourcing/producing • Animation and motion graphics including fly-throughs • Drone footage • Augmented reality and bespoke VR/AR technology (visual projection, goggles etc). • Videography and editing Organisations who can deliver complete solutions for all photography, videography, and editing requirements. The broad range of requirements could include: • Videoing of events/workshops • External or internal interview videos • Editing of in-house produced content • Still photography • Headshots • External filming of case studies with partners/customers • Sourcing of B roll and/or stock imagery to complement video production Organisations who can deliver complete solutions for all printing, design and reprographics needs. The broad range of printing requirements could include: • Prospectus printing • Letterheads • Postcards • Flyers/posters • Leaflets • Reports • Marketing materials • Business cards • Brochures • Guides • Banners