IMPLEMENTATION AND CONFIGURATION OF A CRM SYSTEM AND FOLLOW UP CONSULTANCY SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES

Tender description

Horse Racing Ireland and Subsidiaries wishes to engage a suitably qualified service provider to provide installation and configuration services for a CRM System and follow up consultancy services. From a commercial and marketing perspective the critical objectives for HRI are to increase the profile of Irish racing; enhance the experience of going racing in Ireland and ultimately growing attendances at racing. In order to do that a better understanding of the current and potential audience is required. This will in part be achieved by a fully functioning CRM system and capitalising on insights gleaned from such a system. Requirement Overview as follows: - Installation of CRM System - Configuration of System to HRI requirements - User Training - Future Proofing - support with new releases and updates. - Ongoing consultancy services to provide insights from data captured within the CRM system. Please consult the PQQ document for a further background to our requirements.